B2B Marketing Expo California logo

October 2 & 3 2019

LA Convention Center

Meet the KeyNote- Matthew Lieberman, CMO at PwC

We are thrilled to welcome Matthew Lieberman, Chief Marketing Officer at PwC, on board as a KeyNote Speaker. You will be able to grab a seat in Matthew’s exclusive seminar session by registering for a free ticket, available now.

With offices in 158 countries and more than 250,000 people, PwC are among the leading professional services networks in the world, delivering quality in assurance, tax and advisory services. As the CMO for PwC US and Mexico, Matthew Lieberman is an innovative executive at the crossroads of media, technology and marketing, who combines advanced digital knowledge with traditional marketing and communications acumen.

Faced with the challenge of bringing a 160+ year old company into the digital age, PwC set out to break down silos, bring technology into every aspect of the business and adopt a go to market mindset set on empowering the individual and providing top-tier client experience. We are privileged to find out from Matthew about how PwC’s digital transformation came to life within marketing, and how the marketing function can be a force for change across a business in this exclusive KeyNote session entitled Bringing Digital Transformation to life.

Understanding and harnessing Digital Transformation in your business has never been more important, and as a marketer there is no one with a more vested interest or better influence to make it happen. According to a recent Forbes article digital transformation is not just about improving efficiency or being more competitive, it’s actually about something much more fundamental- improving customer experience, and what marketer doesn’t want that right? In grabbing a seat in this seminar, and gaining insight into how a global business like PwC have harnessed digital transformation, we are pretty sure you will be off to a great start in driving change in your business.

We asked Matthew what he felt were the biggest challenges marketers faced in implementing change in their business, he said: “We need to move beyond scattershot delivery to personalized outreach. Today we have the tools to do just that. Marketing automation allows us to deliver a more human experience by tailoring and pacing our communications for each individual, based on their interactions with us. To make it work though, we need internal commitment throughout the organization"  

Attend Matthews KeyNote Speaking session and 100’s more by registering here for a ticket to the event- for 2019 the tickets are completely free and include access all areas to all stages, workshops and areas.