B2B Marketing Expo California logo

April 6 & 7 2022

LA Convention Center

Meet the KeyNote: Paul Bellantone, CAE - President and CEO of PPAI

We are excited to welcome Paul Bellantone, CAE, president and CEO at PPAI, the world’s largest promotional products trade association, on board as a keynote speaker. We are offering free tickets to this event that are all access. Grab yours now to take advantage of Bellantone’s keynote session and much more.

PPAI, the international not-for-profit trade association, has more than 15,500 corporate members across the United States, including firms from Canada and throughout the world. Most member companies are suppliers, decorators, distributors and business services companies, providing promotional marketing services, promotional products, business gifts, premiums, incentives, awards and commemoratives.

As the president and CEO, Bellantone is committed to advancing the promotional products industry through visibility, viability and credibility. He has been featured in Ad Age, and at Advertising Week and often discusses the impact and growth of the promotional products industry.

In this session entitled, Delivering a Lasting Impression: The Power of Promotional Products, Bellantone will guide attendees through the journey of experiential branding.

In an era of digital everything, marketers everywhere are turning to promotional products to connect with clients and consumers to cultivate passionate brand advocates through brand experiences. Promotional products, the only medium invited into spaces and places other media can’t touch, deliver the best reach, recall, response rates and return on investment for marketers and advertisers.

This session will feature evidence-based strategies, proven tactics and a fresh perspective on promotional marketing, as well as trends and techniques marketers are using to create measurable brand experiences, build communities and earn the trust and loyalty of clients and consumers.

As the promotional products industry continues to evolve, companies can struggle to meet the challenges of both digital and offline branding for their products. Learning the ideal ways to tackle new challenges brought on by innovations of the digital era are key to the success of any brand. Promotional products are the most effective form of advertising to prompt action across all generations, so it’s no wonder why attending Bellantone’s session will be essential for anyone looking to grow in the industry.

Be part of the promotional products journey as well as hundreds of more insightful speaker sessions by registering here for a ticket to the event. Tickets are free and include access to all areas, including stages and workshops.