B2B Marketing Expo California logo

March 3 & 4 2020

LA Convention Center

Meet the KeyNote: Matt Heinz - President of Heinz Marketing

We are so happy to welcome President of Heinz Marketing, Matt Heinz, to our agenda as a KeyNote Speaker. You can attend Matt’s seminar by registering for a free ticket now for this Octobers event in LA.

Prolific author and nationally recognized, award-winning blogger Matt, has 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.  

Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth.

Over the years Matt has found a common theme- teams that struggle to feel confident that their sales & marketing efforts will continue to reliably fill the sales pipeline. Now, through his vast experience Matt has got it nailed, and luckily for us is happy to share his expert insights and knowledge in his KeyNote session: How to build a more predictable sales pipeline. In this session, you'll learn the strategies and best practices to develop, build, implement and scale a marketing-driven sales pipeline development program, including how to:

1) Plan and scale marketing efforts to accelerate sales velocity top of funnel
2) Generate incremental sales from targeted customers at the bottom of the funnel
3) Reliably forecast quarterly revenue streams with more visibility
4) Implement a thoughtful approach to demand generation and sales strategy

It seems that technology is continuously changing buyer’s behaviours, shaking up the predictability of the original sales funnel concept- and as marketers it is fundamental to get a grip of what this means for your business. In attending Matt’s session not only will you have the opportunity to make your own time more effective in developing and implementing strategy, but also in turn the predictability of improved business revenue- and your whole team will love you!

We asked Matt why he felt that people should take a day out of the office to attend the event and his KeyNote session, he said:..... 

Events like the B2B Marketing Expo are rare – bringing together great content, speakers and attendees.  Taking a day to get new ideas, perspectives and add to your network – that’s priceless. Do not miss this opportunity!

We can’t wait to welcome Matt at the event, and hopefully you too! If you would like to join us just register for a free ticket here, for full access to Matt’s unmissable KeyNote session and many more!