B2B Marketing Expo California logo

October 2 & 3 2019

LA Convention Center

Meet The KeyNote Ardath Albee-CEO & famous B2B Marketing Strategist

We are thrilled to welcome CEO & famous B2B Marketing Strategist Ardath Albee, to our star studded KeyNote Speaker line-up. You can register for a free ticket now to gain access to hear Ardath speak, as well as 100’s of other expert speakers on the agenda.

Ardath Albee is a B2B Marketing Strategist and CEO of her firm, Marketing Interactions, Inc., who helps companies with complex sales turn prospects into buyers and convince customers to stay with persona-driven content marketing strategies. Ardath is the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale. She is a frequent industry speaker and workshop leader, and you’ll often find her on the lists of the top B2B content marketing experts.

Ardath’s KeyNote presentation is entitled “Content that Helps Buyers Navigate the Dark Underbelly of Buying Decisions”. The session addresses the issue that many B2B companies lament the fact that their biggest competitor is the status quo; the resistance to change; the choice to stick with the way they’ve always done it.

With her wealth of marketing experience Ardath understands that although B2B marketers and sales reps do a great job proving value and helping prospects build the business case and ROI for their solutions, it’s still often not enough to get the decision to buy done. Even if prospects see value and believe in the business case and ROI, that’s only half the battle. The frustration and complexity of selling change internally is the dark underbelly of buying decisions. Ardath believes that if you fill this mid-funnel gap in your content marketing strategy you will see more buyers able to make buying decisions in your favor. 

In joining Ardath’s session  you’ll learn: How to use content to create stakeholder conversations that drive momentum. What types of content help make “change” more acceptable. How to de-risk the decision to buy and enable sales reps to win more often

Although the content marketing industry is predicted to be worth $412bn by 2021, there still remains a healthy level of debate around it’s effectiveness- making it the perfect time to examine your strategies. Could your prospects’ difficulty in selling internal change be the missing puzzle piece? And if so, how can your content strategy be evolved to address this? Ardath’s session provides you with a privileged opportunity to learn how. With the help and insights from the Industry renowned Queen of Content Marketing you can finally claim back your valuable time and drive your business forward.

We asked Ardath what she was looking forward to the most in delivering this session to our visitors, she said, “Helping B2B marketers get out of their own way and finally put to rest the debate about the ROI of content marketing.

Attend Ardath’s KeyNote Speaking session and 100’s more by registering here for a ticket to the event- for 2019 the tickets are completely free and include access to all areas, to all stages, and to all workshops.