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April 6 & 7 2022

LA Convention Center

BCMA's Global Competition Launch

Press release – 1st June 2020

Marketing association launches global competition to stimulate new business in the influencer marketing industry

The BCMA (Branded Content Marketing Association) launches a new competition focused on the influencer marketing industry. Free to enter, the competition is designed to stimulate creativity in the pitching process and based on the well-known elevator pitch concept.

Entries from content creators, influencer marketing agencies, platforms, social and PR agencies will be accepted through the curation of a 1-minute video. Individuals can pitch themselves or companies as long as its applicable to a potential influencer marketing campaign The first round will be completed by the end of July then an esteemed group of judges will select the final 5 agencies and 5 content creators for a final 3-minute pitch to an audience at Borderless Live event on the 11th September. The winner of best agency and best content creator will win £1,000 and an award as well as the exposure from the PR that will no doubt follow. 

The BCMA, an established membership organisation for the branded content industry launched BCMA Influence in July 2019 with the aim of supporting best practice and working to a professional code of conduct. Gordon Glenister, global head of influencer marketing commented – “I am super excited about this, all of us have had a challenging time over the last few months, and so we wanted to create an opportunity to showcase our industry in the best way possible.” The competition is supported by the Influence global podcast and Borderless Live. PR Week and Campaign magazine. are exclusive media partners. Senior exhibitor director Simon Press and headline sponsor Borderless Live commented, we live in uncertain times, and we've been delighted to bring our industry together by supporting such an exciting competition with the final here at Tobacco Dock in London.

For more information about how to enter - https://www.thebcma.info/pitch-influence-2020/

Press Release contact details:

Gordon Glenister

The Branded Content Marketing Association (BCMA)


17 Gresse Street, London W1T 1QL

Mobile contact - 447923318930