By 2023, there are expected to be 4.3 billion global email users, meaning that over half of the world’s entire population use email. In 2020, approximately 306 billion emails were sent and received every day worldwide. Given these numbers and the massive potential reach, it is no wonder that email marketing is a massively impressive tool for marketers to capitalize on, especially when you consider the return on investment. According to Litmus, for every $1 you spend on email marketing, you can expect an average return of $42.
Statistics even go as far to show that email marketing is the most effective marketing channel, beating out social media and SEO. Nevertheless, it is crucial to understand how to build a successful email marketing campaign in order to see the above mentioned results. Two of the most important elements to consider when establishing an email marketing campaign are 1. Building An Email List and 2. Designing Great Content.
MailChip explains that you should never resort to buying an email list, rather you should dedicate the time to building one organically. To do this, you can create a signup form on your website, have a signup sheet at your brick and mortar store, or drive sign ups through social media. Offering discounts when users sign up is a very effective incentive to add more subscribers.
Once you have collected a substantial email list, the next step is to create great content that will catch the attention of readers and drive them to act on your call to action. Forbes asserts the importance of meaningful emails that create a memorable experience for subscribers as opposed to something generic that will get lost in the sea of billions of emails sent daily. “From friendly welcome emails and birthday greetings to follow-ups on recent purchases, the timelier and more personalized, the better.”
You can learn more about the most effective email marketing strategies from leading industry experts at The B2B Marketing Expo on April 6th & 7th, 2022 at the Los Angeles Convention Center. Don’t forget to secure your free tickets today!