B2B Marketing Expo California logo

October 2 & 3 2019

LA Convention Center

Mindy Loverin: Speaking at the B2B Marketing Expo

Mindy Loverin

VP of Strategic Partnerships  -  Shutterstock

Targeting the World: Scaling Visual Content Marketing

Microtargeting with singular messaging has become the new norm for marketing campaigns, however today one-size-fits-all messaging is not effective when speaking to a global audience. Yet targeting customers on a customized and local level is a resource heavy task. The challenge is creating branded visual content at scale that is cost-effective and engaging. In this session, discover tools and strategies adopted by major brands to create successful, brand marketing campaigns.

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