SVP, Business Development + Channel Marketing
CitizenNet, A Condé Nast Company
Mastering the Art of Branded Content
This exclusive panel session will give you access to the incredible insights of Chantal Rickards, Rupert Maconick and Adam Hua as they discuss how and why Marketers should master the art of branded content. You can expect an entertaining, straight talking discussion from some of the most successful thought-leading individuals in the world. The panel will discuss:
What is branded content? Why should B2B and B2C Marketers be concerned in harnessing it and how should they do so?
How do you balance Art and Science when it comes to branded content? What are the common pitfalls? What are the key strategies for success? How is success measured?
How does branded content fit into the marketing landscape of the future? What are the panellists predictions?