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The “Secret Sauce” to Effective Email Marketing

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In an era of digital noise, the University of Miami defies benchmarks by prioritizing intentional connection over generic mass broadcast communications. Learn to transform email from a logistical task into a relationship-building tool, fueled by an empowered team that is encouraged to experiment, lead, and thrive.

ABOUT ALEX RODRIGUEZ

As Managing Senior Director of Fundraising Technology and Strategy at the University of Miami, Alex Rodriguez is a strategic leader dedicated to advancing the University’s mission through high-impact storytelling and meaningful communication. With a focus on intentionality and precision, he oversees a team that prioritizes meaningful engagement over mass volume. An award-winning marketer, Alex believes that the most effective business strategy is powered by a team that feels valued and is encouraged to experiment and lead. By fostering a culture of creativity and collaboration, Alex ensures that his team not only meets institutional goals but also finds fulfillment and purpose in their work, ultimately driving deeper connections within the University and with their constituents. Alex lives in Miami with his wife, son, and their funny little dog, Clive Rosfield Rodriguez, the Third, First of His Name.