B2B Marketing Expo California logo

October 2 & 3 2019

LA Convention Center

Alex Sandoval: Speaking at the B2B Marketing Expo

Alex Sandoval

Global Strategy Director  -  MOI Global

The Next Evolution of Content in B2B

Content 3.0 is the next giant leap in B2B marketing. It uses technology and data to create content that understands the context in which it is being consumed. It builds a two-way conversation and engages your audience to continuously take them through the buying journey, while letting them stay in control. This workshop covers best practices and practical case studies of how to move content from words to contextual experiences.

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