B2B Marketing Expo California logo

April 6 & 7 2022

LA Convention Center

Anna Lobker: Speaking at the B2B Marketing Expo

Anna Lobker

Principal / Head of Operations  -  Branded Translations

How to gain a competitive edge through non-English communication

While English is the most prevalent language in business globally, it may not always be the best option. Research has shown that customer engagement and purchase intent increase when communication is in one’s native language. Language can be used to make an impression, strengthen relationships and gain a competitive advantage.  In this seminar we will discuss the importance of language in business and how to make translated communications more effective.

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