B2B Marketing Expo California logo

October 2 & 3 2019

LA Convention Center

Armando Guerrero: Speaking at the B2B Marketing Expo

Armando Guerrero

Ntooitive Digital, LLC

Consumer Mindset & Brand Growth For Culturally Relevant, Purpose-Driven Marketers

In today’s fast-paced digital world, each story matters. Consumers crave content that is authentic but also uniquely reflects their culture. Join Armando to learn how to connect with these consumer segments, and what data and insights are essential for ensuring a brand’s advertising resonates. This session will uncover how brands can optimize their reach and engage today’s multicultural customer through cross-channel strategies that account for their social and cultural norms.

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About Armando Guerrero

Armando Guerrero is Vice President of Strategic Partnerships at Ntooitive Digital. Prior to Ntooitive, Armando served as Senior Vice President with Entravision, a diversified global media and advertising technology company serving Latino consumers, where, during an eight-year tenure, he held senior roles in sales and marketing building Entravision’s local digital solutions with Pulpo Media, the top-ranked online advertising platform in connecting businesses with U.S. Latinos. Armando has also held leadership roles driving customer demand and building brand awareness across lines of business at C6 Marketing, MTV tr3s, and 107.1/97.5 FM. He has worked with national brands such as McDonald’s, Wendy’s, Wells Fargo, Honda and Chevrolet Dealer Associations, as well as local advertisers, helping tailor marketing campaigns built around specific business needs. As VP of Strategic Partnerships, Armando is working to bring Ntooitive’s unparalleled digital ad experience and proprietary technology into a new, direct segment of ad partners