How can salespeople be successful in the upside-down, topsy turvy sales environment we’ve seen over the last couple of years? Simple…You Need To Sell Like A Marketer! VanillaSoft’s Director Product Marketing & Revenue Operations Bergen Wilde will show you how to use tried and proven marketing tactics to outsell your competition, get one-on-one meetings with prospects, have prospects volunteer their challenges, and proactively give you permission to engage with them directly. That’s right…Marketing can save Sales.
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Bergen Wilde
How To Sell Like A Marketer
About Bergen Wilde
Bergen Wilde began his sales career with the family flower business, moved briefly into federal politics as a campaign manager, and then returned to sales...this time to software sales. Loving the energy in smaller companies, Bergen joined a colleague’s start-up document management firm in a sales and marketing role where he discovered his true calling – product marketing. After 23 years in sales & marketing, Bergen now leverages his experience as Director of Product Marketing & Revenue Operations with VanillaSoft.