B2B Marketing Expo California logo

March 3 & 4 2021

LA Convention Center

Bob Selfridge: Speaking at the B2B Marketing Expo

Bob Selfridge


Have the full picture? Make unified data central to your marketing strategy

Data-driven marketing teams strive to provide meaningful customer engagement across channels by better understanding their customers and prospects. The challenge is harnessing the wealth of data beyond marketing-owned sources, to include information generated across the organization. In this session, you’ll learn how to successfully access and blend your data supply chain as part of a unified data strategy to better understand customers, drive more effective experiences, and improve ROI.

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