Speakers

SESSION TITLE

Assortment Differentiation Between Sales Channels as way to Growth and protect profitability.
 

SESSION DESCRIPTION

Assortment Differentiation Between Sales Channels explores how CPG brands can unlock growth while protecting profitability by designing channel-specific assortments. The seminar shows why retail, e-commerce, and marketplaces like Amazon require distinct product strategies—formats, pack sizes, and exclusives—to expand selection, reduce direct price comparison, and avoid margin erosion. Learn how differentiated assortments create value for shoppers, partners, and brands alike.

ABOUT CATALDO DE FRANCO

With over 20 years of proven experience in Strategic Consulting, Digital Marketing, Media Production and eCommerce leadership, I have driven significant growth and innovation across multiple industries, from Automotive, Digital Media Creation, Luxury Goods and in the last 10 years in FMCG, specifically Beauty and Food & Beverages.
I am specialized in defining the business strategy and managing the start-up phase, launch, and development of e-commerce ventures for established and/or new companies, including private equities owned businesses, leveraging my deep knowledge in omnichannel strategies, technology, and online route to market expansion. My
expertise spans P&L management, team leadership, and building strategic partnerships, with a proven record of
scaling revenue and market share.