This session focuses on the increased responsibility of marketers to deliver content that not only drives leads, but also directly contributes to revenue. To help their businesses grow faster, marketing teams are transitioning away from offline solutions such as PDFs and Powerpoint to webifying all of their sales and marketing content in order to increase customer insights and engagement.
After this session, you’ll be able to:
- Efficiently manage the myriad digital experiences across the customer journey
- Change your digital team’s workflow to keep up with the increasing demands for content
- Optimize customer insights and iterate quickly to maximize ROI