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Cliff Raymond

Cliff Raymond

Founder & Principal, Primer Grey

Since founding Primer Grey, Cliff Raymond has spent the last 15 years working with brands large and small to position themselves and drive business goals. He’s not a designer by trade, which ensures that he leads projects with a strategy-first approach, utilizing design as both functional art and a solution to real business problems. He spearheads launch strategy, brand development, and project management, working closely with clients to relate their goals to the creative team.


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