B2B Marketing Expo California logo

September 16 & 17 2020

LA Convention Center

Darryl Praill: Speaking at the B2B Marketing Expo

Darryl Praill

CMO  -  VanillaSoft

The Day Marketing Held Sales Accountable

Virtual Causeway needed their marketing program spend to generate as many marketing qualified leads (MQL) as possible, and they needed those MQLs turned into sales qualified leads (SQL). The problem was that Sales rejected over half of their MQLs, resulting in excess marketing program spend, lead flow shortfalls, intra-departmental conflict, and an overall questioning of marketing’s effectiveness and contribution. Learn how Virtual Causeway overcame this by implementing an effective sales engagement strategy.

Tweet about this seminar

Darryl Praill will be speaking in the following theaters:

Keynote Theater - Wednesday 3:30pm: The Day Marketing Held Sales Accountable