B2B Marketing Expo California logo

April 6 & 7 2022

LA Convention Center

Daryl McNutt: Speaking at the B2B Marketing Expo

Daryl McNutt


Charting the Course: Mapping the Omnichannel Customer Journey

The customer journey is continually evolving as the number of touchpoints is ever-expanding throughout a customers lifecycle. This presents several challenges for marketers who need visibility into the holistic customer journey to ensure the performance of omnichannel campaigns. Daryl McNutt, TapClicks’ vice president of marketing, will present his best practices for mapping an omnichannel channel approach to the customer journey, ensuring delivery of seamless customer experiences and campaign success.

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