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David Cockburn: Speaking at the B2B Marketing Expo California

David Cockburn

Chief Strategy Officer - Digital Current


How to survive and thrive in today’s digital market

•Lessons learned from B2B veterans

•During this session, David & DC team will be breaking down channel strategies from elite B2B companies and explaining the pros and cons for how you can implement these strategies in today’s digital market.

About David Cockburn

With over 20 years leading digital transformations across multiple B2B sectors, David Cockburn has seen just about everything. From leading over 40 M&A digital transitions and acting as a strategic advisor to MarTech leaders like SEO Clarity, to developing strategic partnerships with Zillow and Airbnb, managing international digital growth for Fortune 500 companies including Texas Instruments, and guiding transformative research that helped guide mobile app development. Throughout his career, David has been recognized and awarded as an industry innovator for his deft analytical talents and exceptional problem-solving skills. In his current role as Chief Strategy Officer for Digital Current, David is again poised to draw on his expertise to develop and present transformative and industry-leading best practices for the next generation.