B2B Marketing Expo California logo

September 16 & 17 2020

LA Convention Center

Greg Carpenter: Speaking at the B2B Marketing Expo

Greg Carpenter

Troparé Inc.

Redefining B2B Marketing & Sales: How to Actionably Unify and Enable an Organization Bogged Down by Disparate Data

Is your marketing department struggling to access, align, and operate its disparate data assets? Are you having difficulty getting insights as to what marketing activities are making a difference for your sales reps? Is your organization relying more on IT than marketing to conduct data-driven outreach? In this session Greg will discuss practical steps, strategy, and tools to consider in order to transform your isolated B2B marketing & sales practices into a unified closed-loop operation fueled by disparate data.

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Greg Carpenter will be speaking in the following theaters:

Theater 3 - Thursday 2:45pm: Redefining B2B Marketing & Sales: How to Actionably Unify and Enable an Organization Bogged Down by Disparate Data