Redefining B2B Marketing & Sales: How to Actionably Unify and Enable an Organization Bogged Down by Disparate Data
Is your marketing department struggling to access, align, and operate its disparate data assets? Are you having difficulty getting insights as to what marketing activities are making a difference for your sales reps? Is your organization relying more on IT than marketing to conduct data-driven outreach? In this session Greg will discuss practical steps, strategy, and tools to consider in order to transform your isolated B2B marketing & sales practices into a unified closed-loop operation fueled by disparate data.