Hayley Ferrante and James Leedom
Marketo, an Adobe Company
A New Age of Direct Mail: How to Develop Campaigns and Prove Your Impact
The new age of digital engagement has given marketers more responsibility in terms of how we connect with people and measure impact. To create campaigns that matter, aligning success metrics with your program goals is a necessity. Join Hayley Ferrante and James Leedom for their session to learn how you can level up your direct mail game by workshopping campaigns, defining engagement, and proving impact.