If you want to see profits in your business, it''s time to pay attention to your brand. A company cannot afford to waste its budget with trial-and-error branding. By undergoing a deeper consideration of your brand, you can create a lasting positive impact that increases sales, customers, loyalty, and value. In Howard Lim''s presentation, you''ll stay relevant and unique in the marketplace for the next 10, 50, or 100 years.