B2B Marketing Expo California logo

March 3 & 4 2021

LA Convention Center

Ian Gerard: Speaking at the B2B Marketing Expo

Ian Gerard

CEO and Platform Engineer  -  Adder Mobile Technologies

Analytics for the Real World: How OOH Attribution Builds Value

Learn how location and GPS tracking can be used to fill the reporting gaps in your omnichannel marketing attribution model. From leveraging new Out of Home channels to connecting digital retargeting to traditional media, don’t miss these new techniques to enhance your marketing mix.

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