Jennie Macauley, an innovator in Digital Advertising and Marketing, is the founder and CEO of Content to Convert, LLC – a dynamic, trusted, client-focused Content Marketing agency. Her career began as the first hire at the world’s first web-based affiliate marketing platform, Commission Junction. From there, she was recruited by Apple’s Agency of Record as Director of Brand Building. She has since worked at Time Inc.’s Media Networks Inc, where she earned top national salesperson in 6 months’ time, as well as MediaMath, Bizo (acquired by LinkedIn), and finally as VP of Marketplace Development at IPG Mediabrands’ Cadreon, a digital optimization, programmatic arm of McCann Erickson.
Jennie then pursued her lifelong passion of writing as a freelance copywriter and editor. She envisioned a correlation between her success in consultative client acquisition and composing effective persuasive copy, she wrote a business plan for her current company: Content to Convert.