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Jess Lewis

Jess Lewis

CEO, The Rebrand; Former Meta & Netflix, The Rebrand

Jess is a Brand Architect & Narrative Strategist who has elevated the profiles of 50+ brands nationwide. A vision shaper - uniquely bilingual in breakthrough brand positioning and scaling - she has built market-disrupting campaigns for Meta, Netflix, Arts Centre Melbourne, and international blockbusters across a 22-year global career. At Meta, she helped drive the 2021 rebrand, their first Olympics sponsorship, and the 2020 voter drive registering 4.4M voters. She launched Facebook Watch and Netflix Originals globally, and took in 50% of marketing revenue + drove a 600% membership increase for Arts Centre Melbourne in a single year.


Jess has launched monetization engines for new tech products, built partnerships with top media outlets, and co-produced an original musical with Whoopi Goldberg (her biggest passion).

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