Skip to main content
Jess Lewis

Jess Lewis

CEO, The Rebrand; Former Meta & Netflix

Jess is a Chief Brand Strategist elevating the profiles of brands nationwide. A vision shaper and narrative strategist uniquely bilingual in breakthrough brand positioning and scaling, she has built market-disrupting campaigns for Facebook/Meta, Netflix, Arts Centre Melbourne, and international blockbusters across a 22-year global career. For Meta, she helped spearhead the 2021 Meta rebrand, increasing brand sentiment by double digits; the monumental 2020 voter registration drive that registered 4.4 million new voters; their first-ever Olympics sponsorship; and the global launch of Facebook Watch. She additionally launched Netflix Originals globally, achieving record-breaking engagement rates by 25%.

Jess has driven rebrands resulting in 600% membership growth and personally contributed 50% of revenue in teams of 10+. She has built monetization engines for new tech products, fostered partnerships with top media outlets including The New York Times, NBC, MTV etc., and co-produced an original musical with Whoopi Goldberg (her biggest point of pride).


Register For Our Newsletter!

NL Pop up

 If you want to stay up to date
 with the latest industry news then
sign up to our monthly newsletter!