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Keynote Speaker
Jim Sturm: Speaking at the B2B Marketing Expo California

Jim Sturm

MarTech and Customer Experience strategist - Capillary Technologies


Building Customer Loyalty in the B2B World: Best Practices & Results

Brand loyalty programs and companywide loyalty strategies have achieved massive results in the B2C industry as an undeniable customer retention strategy and driver of top-line sales growth. Can the same best practices work for B2B companies? In this session, you will discover loyalty best practices and how they apply in the B2B industry. I'll also share critical items to consider when launching a B2B customer loyalty program.

About Jim Sturm

Jim Sturm is a loyalty & CRM industry veteran and a member of the Capillary Technologies executive team responsible for US growth, acquisition and strategic consulting. Jim brings extensive global leadership experience along with decades of technology innovations and advancements to the company. Prior to Capillary, Jim built Brierley+Partners into a technology-focused market leader in the loyalty space from 2005 to 2018 when they were then sold to Nomura Research. Prior to Brierley, Jim spent over 20 years with Electronic Data Systems, an industry leader providing a broad portfolio of Business Process Management and Technology solutions. Jim holds a degree in Business Administration, Finance and Management Information Systems from the State University of New York at Buffalo.