Speakers

John DeGeorge is a data and marketing technology executive with over 18 years of experience across digital media, attribution, and analytics. He is VP of Data Technology at AiOpti, where he works with brands and agencies to evaluate performance using outcome-focused measurement approaches. John serves on the University of Georgia’s Digital Marketing Advisory Board and holds an MBA from UGA’s Terry College of Business. He is completing post-graduate study in Data Science, Generative AI, and Machine Learning at UT Austin. John specializes in helping founders and marketing leaders make confident decisions by translating complex data into clear, practical insight without relying on technical jargon or vendor-driven reporting.