What skills do you need to bring onboard and develop to be more successful? How do you future proof your organisation in the world of modern marketing? In a world where machine learning is the driving element for growth, building a team with smart humans is the secret acceleration element. Dive into how marketers can be creative, inventive, and empathetic in users' often non-linear, even quirky, flow to decision-making.
About Don Batsford
Don Batsford, Jr. is Head of Industry at Google, leading a team of Digital Marketing Experts, Data Analysts, & Media Specialists that partner with the CMOs of the largest advertisers to grow their businesses. Working across a broad range of products including: search, video, display, native, and mobile to help companies connect seamlessly with their audiences. A driving player in the transformation occurring as marketing is increasingly powered by machine learning and empathic to people.