The B2B Marketing Expo California logo
Return to Speaker page
Keith Goodman: Speaking at the B2B Marketing Expo California

Keith Goodman

V.P Corporate Sales and Marketing - Modern Postcard


Direct Mail – It’s Back and Better than Ever

That’s right. Direct Mail! The old standby has become the newest way to lower your acquisition costs and retain existing customers. Find out how some of the country’s most successful companies are using direct mail and seamlessly integrating it with digital to maximize the effectiveness of their marketing spend. You’ll learn creative techniques to lift response, how to hyper-target prospects, and track performance and revenue attribution from this powerful channel.

About Keith Goodman

With over 25 years of industry experience, Keith is one of the nation’s leading direct mail marketing experts and has presented at major conferences nationwide. He spearheads the nationally-touring Direct Mail Crash Course for Modern Postcard, which draws thousands of marketers in major cities every year. Before Modern Postcard, Keith co-founded ThinkDirectMarketing, Inc., one of the first online direct mail marketing service providers, and has held executive-level positions with NewTek and the technology leaders Access Graphics, a Lockheed Martin company. Keith has helped national brands such as Ancestry, Seamless, HughesNet, FreshDirect, Amway to launch customized, results-oriented direct mail and integrated digital marketing solutions that drive new business.