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Kirsten Ludwig

Kirsten Ludwig

Founder, IN GOOD CO

Investor, mama and living former circus staff housing

The short of it:
I help brands to identify how they can show up Times I’ve really had fun:

  • Shaping a small liquor brand into a game-changing, Soho House-beloved household name
  • Re-emerging with a cult fave cannabis brand ready for a changed marketplace
  • Codifying the specialness of a menswear brand in hypergrowth Prior to IGC:
  • I lived brand side, growing some of the largest retailers into who they are today
  • Was resident optimist and leadership steering an agency that sold to WPP
  • Ran a photography agency, representing talent that left me speechless