Do you have a customer journey strategy? Are you using CRM and marketing automation together to streamline and boost your effort? Lars Helgeson, author of CRM for Dummies and CEO of GreenRope, will discuss the importance of sales, marketing and customer service alignment, and how yuo can use technology to make data-driven decisions in your business. He will present a five-step process to improve your customer journey, shorten lead cycles, and increase conversions.