B2B Marketing Expo California logo

March 3 & 4 2021

LA Convention Center

Lauren Schuler: Speaking at the B2B Marketing Expo

Lauren Schuler

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Improving Digital Personalization: 4 Steps to Evaluate Your Technology Readiness

As digital marketing becomes more important than ever, it’s equally as important for companies to evaluate their tech stack’s readiness to enable personalization in digital conversations. In this session, you will learn how to assess your current state tech stack readiness, define future goals, prioritize initiatives so you’re not “boiling the ocean”, and measuring your progress over time.

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