Laurie Beasley
Beasley Direct and Online Marketing, Inc.
Meeting Maker Marketing Campaigns: How to Connect Sales with Anyone
Be careful what you ask for! Because you’re going to learn an approach to Account Based Marketing (ABM) that can land your sales team appointments with virtually any key decision maker. We’ll share how to incentivize prospects into WANTING to get on the phone for a demo or sales appointment. And walk you through a marketing campaign that integrated dimensional direct mail, tele-prospecting, email, and social touches to deliver record numbers of demo appointments for a major software company.