B2B Marketing Expo California logo

April 6 & 7 2022

LA Convention Center

Laurie Beasley: Speaking at the B2B Marketing Expo

Laurie Beasley

Beasley Direct and Online Marketing, Inc.

Meeting Maker Marketing Campaigns: How to Connect Sales with Anyone

Be careful what you ask for! Because you’re going to learn an approach to Account Based Marketing (ABM) that can land your sales team appointments with virtually any key decision maker. We’ll share how to incentivize prospects into WANTING to get on the phone for a demo or sales appointment. And walk you through a marketing campaign that integrated dimensional direct mail, tele-prospecting, email, and social touches to deliver record numbers of demo appointments for a major software company.

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