B2B Marketing Expo California logo

October 2 & 3 2019

LA Convention Center

Masha Finkelstein: Speaking at the B2B Marketing Expo

Masha Finkelstein

MarTech Evangelist  -  Google

Is data our friend or foe?

In this seminar session Masha will explore the marketers rather complicated relationship with data. While the benefits of being "data-driven" are widely discussed, achieving a truly successful end-result doesn't come easy- leaving many marketers stuck somewhere between feelings of love and hate. Sharing her own experiences and expertise, Masha will discuss the common pitfalls of data-driven marketing, encouraging the audience to examine their own practices and consider how they can improve results for themselves and their business.

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Masha Finkelstein will be speaking in the following theaters:

Keynote Theater - Thursday 11:45am: Is data our friend or foe?