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Michael Dennis: Speaking at the B2B Marketing Expo California

Michael Dennis


Building Qualified Online Leads with Limited Resources

A lead magnet is an incentive businesses offer potential customers in exchange for their contact information and should accomplish two things. 1) Be valuable enough for your target audience to be willing to exchange their contact information for it. 2) Establish your brand as capable, knowledgeable and cutting edge in the customer’s eyes. But is it possible to create this kind of collateral with limited budgets and resources?

About Michael Dennis

A graduate of the University of Central Florida, Michael began his creative journey with a number of roles in the entertainment industry, including Walt Disney World, Major League Baseball and the Orlando Magic. Michael has spent the last eight years in Chicago, honing his creative skill set with a number of high profile brands including Jim Beam and Polaroid. He was the creator and host of the Chicago Marketing Podcast and is a graduate of the Second City Training Center. He has just recently returned to his hometown of Cincinnati, Ohio to take on the role of Marketing Director at InteractOne. Diving head-first into the world of eCommerce, Michael ecstatic add his talents of website development, digital marketing and video production to the talented team at InteractOne