B2B Marketing Expo California logo

March 3 & 4 2021

LA Convention Center

Michael Dennis: Speaking at the B2B Marketing Expo

Michael Dennis

InteractOne, Inc

Building Qualified Online Leads with Limited Resources

A lead magnet is an incentive businesses offer potential customers in exchange for their contact information and should accomplish two things. 1) Be valuable enough for your target audience to be willing to exchange their contact information for it. 2) Establish your brand as capable, knowledgeable and cutting edge in the customer’s eyes. But is it possible to create this kind of collateral with limited budgets and resources?

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