B2B Marketing Expo California logo

March 3 & 4 2021

LA Convention Center

Nick Fugaro: Speaking at the B2B Marketing Expo

Nick Fugaro


Your event data sucks. Or maybe you’re simply not leveraging it correctly.

This seminar will explain how enterprises are maximizing the value of their event data, by streamlining disparate data sets to review critical, actionable insights about prospects and customers. Marketers should treat events as part of an integrated communication program to increase customer understanding, engagement, and relationships. Data collected from events is rich with insights but often lost in CRM systems or wasted in spreadsheets. During the discussion, Vivastream will share examples of how large enterprises are uncovering attendees interests based on behavioral insights gained during events and how insights are distributed to stakeholders.

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