B2B Marketing Expo California logo

October 2 & 3 2019

LA Convention Center

Nick Fugaro: Speaking at the B2B Marketing Expo

Nick Fugaro

Vivastream

Streamlining your event data to reveal critical insights about customers

This seminar will explain how enterprises are maximizing the value of their event data, by streamlining disparate data sets to review critical, actionable insights about prospects and customers. Marketers should treat events as part of an integrated communication program to increase customer understanding, engagement, and relationships. Data collected from events is rich with insights but often lost in CRM systems or wasted in spreadsheets. During the discussion, Vivastream will share examples of how large enterprises are uncovering attendees interests based on behavioral insights gained during events and how insights are distributed to stakeholders.

Tweet about this seminar