B2B Marketing Expo California logo

March 3 & 4 2020

LA Convention Center

Nicolas Vandenberghe: Speaking at the B2B Marketing Expo

Nicolas Vandenberghe

Chili Piper

How Leading Companies Use Revenue Operations to Transform Inbound

Traditionally, marketing was responsible for generating leads and sales converted leads into revenues. The handoff happened at the form submission, frequently causing a break in the Buyer Journey: some companies lost up to 80% of hard-won leads. The emergence of Revenue Operations offers technologies bridging this gap. Companies like Gong and Grow used it to double their conversion rate. This session will provide practical steps to achieve the same results.

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