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Pascale R. Royal
SESSION TITLE
When Strong Is Too Heavy: A New Model for Marketing Leadership
SESSION DESCRIPTION
Marketing leaders are praised for resilience, agility, and grit – but at what cost? This session challenges the belief that constant strength is the price of success. Through lived experience and leadership insight, attendees will explore how survival-mode leadership shows up in marketing organizations and how to shift toward clarity, creativity, and sustainability – without sacrificing results, credibility, or ambition.
ABOUT PASCALE R. ROYAL
Pascale Roumain Royal is a global marketing leader, speaker, and advocate for human-centered leadership. With senior roles at F5, Coupa, ServiceNow, and Citrix, she has built and led global customer marketing, advocacy, and executive engagement programs that drive loyalty, elevate customer voice, and deliver measurable business impact.
Known for blending strategy with empathy, Pascale helps marketing leaders rethink how strength, performance, and sustainability show up in modern organizations. Her work focuses on building trust-based connections – between brands and customers, and between leaders and their teams.
A former professional dancer turned marketing executive, Pascale brings creativity, emotional intelligence, and intention to every space she leads. She also speaks openly about living with chronic major depression, using her experience to challenge burnout culture and reframe empathy as a leadership skill – not a weakness.
Her perspective resonates with leaders navigating high pressure, constant change, and the demand to deliver without losing themselves in the process.