The B2B world has evolved. No longer is a business looked at as just another sales channel now it’s looked at as an integral part of the customer experience. B2B buyers are just the beginning of a process that requires the best possible price, quality, and service all the way to your eventual end customers. Buyer personas are just as diverse as your B2C counterparts are targeting but the stakes are even higher with the number of distribution channels that will soon be out of your control as your product marches down the supply line.
This presentation will highlight how product information management helps to move companies that sell directly to other businesses and manufacturers that might be new to selling directly to consumers in the modern era of ecommerce.