ABM is more than just another marketing channel, it''s a new go-to-market approach that comes with new processes, new metrics, and new challenges. We''ll help you get started with a view into the full customer lifecycle, an overview of multi-channel marketing, and tips on how to run your first ABM programs.
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Ricky Spiese
Partner Marketing Manager - Terminus
Crawl, Walk, Run Your Way to ABM Success
About Ricky Spiese
Ricky Spiese manages Partner Marketing at Terminus. In a role that''s completely partner focused, Ricky''s main focus is to ensure that Terminus agency partners are equipped with numerous ABM marketing tactics, as well as aligned to the Terminus corporate strategy, Additionally, Ricky works within the partner ecosystem on various co-marketing initiatives to highlight the value of integration/partnership to all Terminus customers.