B2B Marketing Expo California logo

March 3 & 4 2021

LA Convention Center

Ryan Brock: Speaking at the B2B Marketing Expo

Ryan Brock

Metonymy Media

The Writer’s Guide to Managing Content Marketing Writers

As a marketing professional, you stand between subject matter experts and content writers with a tough job: Get what’s in the expert’s head into the writer’s head so they can develop content that fits your brand and serves your audiences. In this workshop, learn why creative writers are the best tool at a marketer’s disposal—and how to get the best professional work from the most creative of content producers.

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