Salil Shah is an accomplished digital marketing strategist renowned for employing technology to amplify performance marketing campaigns. With 15+ years of expertise, Salil has collaborated with notable brands like Uber, Coinbase, Arc’teryx, Masterclass, and Indochino to execute effective digital strategies.

At Uber, Salil spearheads marketing automation, fuelling progress and expansion through data-centric methodologies. His practical experience in devising tailor-made solutions and utilizing online advertising management platforms gives him a distinct ability to mentor others in crafting data-driven marketing frameworks for sustainable growth.

Salil earned a Master's degree in Management Information Systems from the University of Arizona and is based in the San Francisco Bay Area. During his leisure time, he indulges in ping-pong and explores new VR games with the Oculus Quest.