Institutional Investor Custom Research Lab
Global Research, Local Engagement: How to Take Full Advantage of Your Research and Thought Leadership Investments
Companies spend aggressively on custom research and thought leadership programs. And while circulating content widely is a good way to generate interest and build brand awareness, for B2B marketers, there’s no substitute for face-to-face engagement on topics that matter to customers and those who seek to serve them. This seminar will examine common practices – effective and otherwise – for deriving the full value from B2B research and thought-leadership investments.