B2B Marketing Expo California logo

April 6 & 7 2022

LA Convention Center

Scott Armstrong: Speaking at the B2B Marketing Expo

Scott Armstrong

Brainrider

Aligning your Content & Tactics to the Buyer’s Journey: Practical Ways to get Better Pipeline Results

The B2B buyer has evolved.

In order to connect with today’s buyer, marketers must adopt a customer-centric approach to pipeline marketing. By connecting with our ideal customer, understanding their needs and providing them with timely tailored solutions, we build trust and deliver real value.

This not only improves the buyer experience, but also improves pipeline results.

This presentation will provide practical advice and real-life examples on how to achieve both.

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About Scott Armstrong

Scott Armstrong is the Co-Founder and General Manager of Brainrider, a B2B marketing agency focused on delivering better pipeline results. With over 25 years of experience, Scott has established himself as a thought-leader and trusted advisor in the B2B space.

Before launching Brainrider, Scott worked in leadership positions at marketing service agencies including Sequentia | Environics (as General Manager), The Hive Strategic Marketing (as VP GAD), and Young & Rubicam Advertising (in both Chicago and Toronto, as VP Account Director).

Scott has worked with clients including BMO Financial Group, Rogers Wireless, The Yellow Pages Group, HP, Bell Canada, Miller Brewing, TD Waterhouse, RAYOVAC, Ericsson Mobile Phones, RIM, AT&T, Brown-Foreman, and Molson Brewing. He has delivered results across a wide range of communications channels including digital and web communications, social media, TV, print, radio, out-of-home, direct response, promotions, sponsorships, and channel marketing.