B2B Marketing Expo California logo

April 6 & 7 2022

LA Convention Center

Scott Armstrong: Speaking at the B2B Marketing Expo

Scott Armstrong


Aligning your Content & Tactics to the Buyer’s Journey: Practical Ways to get Better Pipeline Results

The B2B buyer has evolved.

In order to connect with today’s buyer, marketers must adopt a customer-centric approach to pipeline marketing. By connecting with our ideal customer, understanding their needs and providing them with timely tailored solutions, we build trust and deliver real value.

This not only improves the buyer experience, but also improves pipeline results.

This presentation will provide practical advice and real-life examples on how to achieve both.

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