The Millennial B2B Buyer Persona: Finding the Right Opportunities & Pain Points
Today, over half of B2B buyers are millennials. Understanding their specific pain points, opportunities, predilections, and sales process preferences is absolutely key for established and burgeoning brands. What do you need to keep in mind and prioritize when pitching to Generation Y? How do you solve for changes to your systems or strategies? We’ll focus on website, sales, and ecommerce components.