Customer Growth and Innovation Evangelist
Silos: The Kryptonite of Business Growth - Why Marketing Leaders Are Best Positioned to Address
Silos to a company are what kryptonite is to Superman, depriving a company of its power to grow and thrive at its full potential. And make no mistake, it starts at the top. The executive team can be a silo in itself, potentially creating an overflow of silos below.
So, what’s the good news? It’s in marketing’s control. That’s right – Marketing. Whether large or small, when silos are a pervasive problem within a company, marketing leaders are in the best position to address and strategize corrective action for resolving the company-wide fractionalization.
The silver bullet is that the most effective rallying point is the customer’s well-being, and Marketing is steward of customer intelligence. Centering attention on customers’ needs as the shared mindset tends to resolve or prevent a lot of silo tendencies. And through implementation of organizational learning and collaboration, a unified culture and empowered company environment emerges yielding better experiences for employees and customers. The extra perk is marketing teams and budgets are freed up. Process interruption and setbacks are minimized.
Attend this SoCal ANA B2B Keynote Panel Debate to hear views and gain insights on company silo challenges and solutions (the anti-kryptonite).