The journey from lead to demand generation and ultimately growth marketing is not for the faint at heart. These are revenue-generating strategies that require focus from marketers to yield the best results.
These roadmaps mandate complex, targeted, omnichannel campaigns to find the perfect approach that generates engagement and delivers value.
In this session, we explore real-life strategies for a hands-on view of best-in-class tactics you can implement to drive revenue.

Trevor van Woerden
Director of Strategic Accounts - INFUSEmedia
Lead Generation to Growth Marketing: Strategy & Roadmap That Works
About Trevor van Woerden
Founder of Wendell Webinar and Wally Whitepaper, Trevor is a LinkedIn influencer in his own right. Overseeing a critical book of strategic clients, he helps INFUSEmedia identify needs, initiate engagement, and ultimately deliver outcomes in an ultra-high-growth environment. With over 22 years of experience in sales and marketing, he is constantly reinventing and perfecting his craft. Trevor is a lifelong learner and a storyteller, ready to take you on a journey in B2B demand marketing that captivates his audience and commands respect.