Right now, business owners and entrepreneurs are being forced to re-evaluate their strategies and transform the way they have traditionally done business. Younger generations are changing the way brands need to do marketing – many block ads and will only engage with purpose-driven marketing and eco-friendly brands. We have significantly more data at our disposal than before, with the ability to measure much more. This allows us to drastically improve our audience targeting, but with all the latest changes in privacy regulations we need to focus on more macro measurements. In this talk, we will pull on many of the threads weaving throughout the complex tapestry of the future of marketing.