The B2B Marketing Expo California logo

Keynote Theater 1

Sponsored by VanillaSoft

  • Wednesday
  • Thursday
    • Roland Cloutier: Speaking in the Keynote Theater 1

      10.15 - 10.45

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      10.15 - 10.45

      Roland Cloutier - Tiktok

      How TikTok Is Building on the Surging Video App’s Entertainment Strategy

      TikTok, one of the fastest-growing internet apps ever, is challenging the likes of YouTube, Instagram, and Snapchat for viewing time with its personalized video feed. Because of the fast growth, safeguarding the platform and developing trust with customers and brands is essential!


      Don Batsford: Speaking in the Keynote Theater 1

      11.00 - 11.30

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      11.00 - 11.30

      Don Batsford - Google

      Build A Future Proof Marketing Team

      What skills do you need to bring onboard and develop to be more successful? How do you future proof your organisation in the world of modern marketing? In a world where machine learning is the driving element for growth, building a team with smart humans is the secret acceleration element. Dive into how marketers can be creative, inventive, and empathetic in users' often non-linear, even quirky, flow to decision-making.


      Justin Richie: Speaking in the Keynote Theater 1

      11.45 - 12.15

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      11.45 - 12.15

      Justin Richie - Capillary Technologies

      How to Date Your Customer

      There are myriad ways brands have relationships with their customers. Every channel from email, social media, advertising, and others introduces new challenges and opportunities to create authentic customer connections. Brands now struggle with how to optimize each channel and drive ROI. This session will teach you new ways to have more authentic interactions and maximize customer lifecycle management leveraging first-party data and machine learning tools.


      Winston T Marshall: Speaking in the Keynote Theater 1

      12.30 - 13.00

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      12.30 - 13.00

      Winston T Marshall - Netflix

      Multimedia Marketing Mindset Maintenance

      Old ways don’t open new doors so let’s unlock the unknown by enhancing our thought process as we reevaluate the rapidly evolving media landscape.


      Jo Anna Thomas: Speaking in the Keynote Theater 1

      13.15 - 13.45

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      13.15 - 13.45

      Jo Anna Thomas - Oracle

      Limitless Possibilities while Embracing Change

      Introduce transformational change management encouraging innovation and creativity. Discuss the role of diversity and inclusion within business operations and its importance during the product lifecycle. Share the exponential benefits of D&I illustrating pitfalls given insufficiency. Illustrate urgency for business environments that cultivates D&I, innovation, and creativity. Connect D&I’s impact on product development, business processes, customer relationships, sales, and marketing experiences.


      Keith Kakadia: Speaking in the Keynote Theater 1

      14.00 - 14.30

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      14.00 - 14.30

      Keith Kakadia - Sociallyin

      Using Community management and Social care to drive trust, loyalty, & conversions in 2022

      Learn how to use both inbound and outbound community management in your brand’s overall social media strategy. Learn step by step on what you can start to do today through a sound community management plan to drive more trust, loyalty, & conversions in today’s landscape.


      Bergen Wilde: Speaking in the Keynote Theater 1

      14.45 - 15.15

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      14.45 - 15.15

      Bergen Wilde - VanillaSoft

      How To Sell Like A Marketer

      How can salespeople be successful in the upside-down, topsy turvy sales environment we’ve seen over the last couple of years? Simple…You Need To Sell Like A Marketer! VanillaSoft’s Director Product Marketing & Revenue Operations Bergen Wilde will show you how to use tried and proven marketing tactics to outsell your competition, get one-on-one meetings with prospects, have prospects volunteer their challenges, and proactively give you permission to engage with them directly. That’s right…Marketing can save Sales.


      Greg Bond: Speaking in the Keynote Theater 1

      15.30 - 16.00

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      15.30 - 16.00

      Greg Bond - Constant Contact

      Accelerate Your Growth by Avoiding Common Missteps

      Grow your business with the right sales and marketing strategies and tools for the job. The wrong albeit popular path can be the difference between stalling out or fueling your success. Learn to get ahead of cobbled-together tools with the guidance and solutions to help you automate and personalize every interaction—unlocking your ability to win more customers, faster, and at scale.